Reviews & Testimonials Policy
TWM | The Wellness Method® publishes customer reviews and testimonials to help people make informed decisions based on genuine experiences. This policy explains how reviews and testimonials are collected, checked, disclosed and published across wellnessmethod.co.uk, shop.wellnessmethod.co.uk and TWM | The Wellness Method® social channels.
We do not write, commission or knowingly publish fake reviews or testimonials, and concealed incentivised reviews are not permitted.
How reviews are collected
Customer reviews on our online shop are collected through Judge.me, an independent review platform, and through the Shop app.
Customers may be invited to leave a review following a purchase. Reviews may also be submitted through a direct review link or QR code.
We may also invite customers, early product testers, ambassadors and members of our community to share their genuine experience directly with us. Selected comments may be presented as testimonials on our website, social media or other brand materials.
Where a material incentive or relationship exists, this is disclosed as described below.
Verified purchases
Where a review can be matched to an order, it may be identified as a verified purchase.
Reviews submitted through a direct link, QR code or another method that cannot be matched automatically to an order may not carry a verified purchase label. The absence of a verified purchase label does not necessarily mean that the reviewer has not used the product.
We do not falsely label reviews as verified purchases.
Incentivised reviews
We never require or reward a positive review.
Some people may receive a product free of charge, at a reduced price, through a sampling programme, or as part of an ambassador or other commercial relationship. Any review or testimonial they provide must reflect their genuine experience and is not required to be positive.
Where a review or testimonial has been incentivised or there is a material relationship with TWM | The Wellness Method®, we require this to be clearly disclosed so that the nature of the relationship is apparent to the reader.
We do not offer payment, discounts, gifts or other benefits in return for a particular rating, sentiment or positive review.
Who can review
Reviews and testimonials must be based on a genuine experience of the TWM | The Wellness Method® product being discussed.
I do not write or submit consumer reviews of my own products, and TWM | The Wellness Method® does not ask anyone to create a review that does not reflect their genuine experience.
Anyone with a personal, employment, ambassador, commercial or other material relationship with TWM | The Wellness Method® must not present themselves as an independent customer without clearly disclosing that relationship.
What we publish
Customer reviews collected through our review platform are published regardless of whether they are positive or negative, subject to the moderation criteria set out below.
We do not edit a customer review in order to change its rating, meaning or sentiment, and genuine negative reviews are not removed simply because they are negative.
Testimonials
Testimonials displayed elsewhere on our website, social media or marketing are selected from genuine feedback provided directly to TWM | The Wellness Method®.
Because these are presented as testimonials rather than as a complete customer review feed, they may be curated for relevance and presentation.
We do not change the meaning or sentiment of a testimonial. We may shorten a testimonial for length or correct minor spelling or punctuation where doing so does not alter its meaning.
A testimonial represents an individual’s personal experience and does not imply that every customer will have the same experience.
Where a testimonial comes from someone who received a gifted or discounted product, or who has another material relationship with TWM | The Wellness Method®, this will be disclosed where required so that the relationship is clear.
When a review or testimonial may be removed
We may reject or remove content where we reasonably believe that it:
- is fake, fraudulent or not based on a genuine product experience;
- contains abusive, threatening, discriminatory or unlawful content;
- contains personal or confidential information;
- is unrelated to the product or customer experience;
- is spam or substantially duplicates another submission;
- has been submitted in order to manipulate ratings or mislead customers;
- contains claims that we cannot lawfully publish; or
- conceals a material incentive or relationship that should have been disclosed.
A genuine negative review will not be rejected or removed merely because it is critical of the product or TWM | The Wellness Method®.
Reviews are personal experiences
Reviews and testimonials reflect the individual experiences and opinions of the people who provide them.
They should not be interpreted as a guarantee that another person will have the same experience, nor should statements made by individual reviewers be treated as claims made by TWM | The Wellness Method®.
Questions or concerns about a review
If you believe a review or testimonial published by TWM | The Wellness Method® is inaccurate, misleading, fraudulent or has not been appropriately disclosed, please contact: hello@wellnessmethod.co.uk
I read everything myself and will review any concerns raised.
Last updated: 6 September 2026
TWM | The Wellness Method® is a trading brand of Gaia & Bloom Ltd.